So how serious should you take marketing on FaceBook?

Social media, especially FaceBook and YouTube which are based on user generated content and was originally intended for social contact has changed the face of commerce like nothing else other than the internet itself.

I personally feel we have just seen the beginning.  There are currently 700 million members on FaceBook and I would not be surprised if it hit 2 billion in the future.

So to answer the first question, if you are not on FaceBook you might as well not be in business.

Advertising and promoting on FaceBook has become a science in itself and there is a lot to learn.  BUT…do not let that stop you, the first thing is to get started and learn as you go.

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The good news is that although FaceBook PPC is a nasty animal that requires study, there are things you can do now that only cost time and are easy!

The simplest strategy is to join groups that are related to your niche.  Once you join the group, become an active participant.  Do not be too pushy with your business!

In addition, be sure to open a Fan Page in your business persona.  It is important that you regularly offer information of value on that page.  Interact with discussions on that page.

So basically, the easiest strategy is to join groups, have your own business page and engage people in conversation.  When the time is right, present your business.

You need to be careful with FaceBook and YouTube as well.  They think they are gods and change the rules all the time.  So keep up to date.

I had my YouTube channel suddenly closed last year with no explanation despite many requests, so it is important that you follow the rules when marketing on FaceBook and YouTube.

What are the elements of good discussions and fan pages for marketing on FaceBook.

1. First of all this is “social media”, so be social.  Talk to people as people not as customers or potential customers
2. Post content of value for FREE!  The more value you add the more people will be interested in you.
3. Ask question, answer questions.
4. Tell people about your life outside of business.
5. Post videos and pictures that are not related to business
6. Have a nice smiley picture of yourself. People love pictures.
7. This may sound crazy but actually share good content, products, services done by your competitors.  Helping others will make you look confident in your offering and others will help you.
8. This stems from point 7, have an abundance mentality.  Some people will work with you, some won’t, who cares, NEXT!

I want to go into more detail about point #2.  We have all heard that content is king, and it is no different with marketing on FaceBook.

You should post all your articles, videos and pod casts on your Fan Page.  Make sure it is value add content!

Good content can go viral on FaceBook like nothing you have ever seen!

If you follow the advice in this article you can do well for free with marketing on FaceBook but make no mistake about it, you need to put in a lot of time.

Now, if you are eager to bring your game to the next level and include FB Pay Per Click advertising, which I recommend you do, you should buy this course.

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Tags: FaceBook Marketing, Facebook PPC, Marketing on FaceBook